Picking a Niche

One of the best ways to get rich from your wedding planning business is to pick a niche. While wedding planning itself may seem like a niche in the event planning industry, you can focus on a certain specialized wedding type in order to create any even more targeted niche, which can mean more money! If you become a specialist in a certain type of wedding, everyone in your area who wants to have that type of wedding will turn to you.

If you have a specialized knowledge of Indian weddings or Green weddings, you can use this to your advantage to create a niche that will turn you into an expert in no time. Here's a list of wedding niches you can work with:

• Green Weddings
• Small Weddings (under 100 guests)
• Themed Weddings
• Destination Weddings
• Budget Friendly Weddings
• Bi-Cultural Weddings
• Gay/Lesbian Weddings
• Specific Cultural Wedding (Indian, Jewish, etc.)
• Military Weddings
• Second Marriages

Once you have found a niche that you feel you can excel in, make sure to market your wedding planning business to focus around your niche. Your marketing campaign should focus on advertising to eco-friendly brides and grooms if you are choosing a Green wedding niche. Find forums, wedding planning websites, or magazines that talk about your specific niche and use that as your advertising media.