You can spend all the time in the world setting up your office, developing your business plan, and creating excellent pricing and packages, but if you don't get the word out to potential customers, it will be hard to get any clients!
While most start-up wedding planning business aren't working with hundreds of thousands of dollars for their advertising budget, there are a number of low cost or even free ways to advertise & market your new business.
Check out the following ideas that I have found to be quite successful:
Online Methods
Business Website
Wedding Planning Tips & Ideas Blog
Social Media Accounts (Twitter, Facebook, LinkedIn, Youtube)
Pay-Per-Click advertising (like Google Adwords)
Listing in Wedding Directories (Check Out www.wedpittsburgh.com for an example directory)
Offline Methods
Booth at Bridal Shows
Handing out Business Cards to Vendors or Wedding-Related Professionals
Brochures
Flyers
Ads in local newspapers
Direct Mailings
Car Window Decals
Yard Signs
Advertising doesn't have to be expensive, it just has to be effective. The best idea is to try small doses of each and decide which one works the best for you and then focus your attention to those methods.
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