Most of the brides you will be serving are in their twenties or early thirties, and are considered those of Generation Y. This is a generation filled with the desire for instant gratification, uniqueness, and ease. Here are a few tips on how to market your services to brides of today:
1) Make it easy to do business with you.
Most research a bride will perform when attempting to find wedding planners and/or wedding vendors will be done on the Internet. Having an easy to use and informative website, blog, or social media profile can go a long way in getting you potential clients without you actively seeking them. List your website on local wedding directories or purchase small advertising spots on sites like The Knot, Wedding Wire, etc. Have multiple ways available to connect and contact you: phone, email, website submissions, etc. This will let people choose which means of communication will work best for them.
2) Provide a unique experience for each bride.
Bridal magazines these days are filled with informative articles on how to "personalize" the big day and make it unique to the bridal couples interests and personalities. When marketing your services, make sure you highlight your desire and ability to create a unique and personalized wedding for each client so they can truly feel special instead of just attending another cookie-cutter wedding.
3) Show them everything they will get with your service upfront.
In the age of instant gratification, it's extremely important to let a bride know everything she will get if she buys your services BEFORE you start going into details about how you will turn her dreams into reality. This lets her see all of the benefits and details she will get by hiring you and will often catch her attention before she loses interest.
4) Show them examples of weddings you've done for couples just like them.
Brides will want to see examples of weddings you've done. Show them photos of weddings you've done for couples that shared their similar budget or style. (Outdoor weddings for couples who are interested in an outdoor ceremony) This will help them envision what you will be able to do for their wedding.
The great thing about Generation Y-ers is that they love to share their good experiences with other people. Do a great job and you will receive great recommendations and references which can go a long way with finding your next clients.
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ReplyDeleteThis useful tips and advice will be useful for the newly engaged couples to plan the wedding is easily. The engaged people can search the help like the wedding planner iPad apps. They should make use of this advice and mobile app for your dream wedding.
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